Bachelor of Business Administration (BBA)

Program Description

Hyper connectivity represents a tilt in the lens of the world – and the explosion of global economy has recast what it means to do business. Nexford University’s Bachelor of Business Administration (BBA) program provides a solid footing in the fundamentals of business. It also forms part of our stackable credentials, making it a clear pathway for learners to advance to the University’s Master of Business Administration (MBA) program. The curriculum is a primer for critical, analytical, and strategic thinking, and combines general education courses with four specialization options. These include Business Analytics, Entrepreneurship, Digital Marketing, and Artificial Intelligence. The most complex business questions today are best answered with global sensitivity and evidence-based insight.

This interdisciplinary degree is a direct route to a transnational career.

Nexford University selected the Bachelor of Business Administration (BBA) degree for three primary reasons:

1. The BBA degree provides a strong foundation in business fundamentals that is applicable to real-world environments

2. The BBA serves as a required pathway that provides learners with the knowledge, skills, and dispositions necessary to progress to our MBA program

3. The BBA is a hands-on, innovative degree. The BBA combines foundational general education courses and a strong focus on a specific specialization of the learner’s choice.

The specializations include:

1. Business Analytics

2. Entrepreneurship

3. Digital Marketing

4. Artificial Intelligence

Program Outcomes

1. Business Knowledge: Demonstrate a comprehensive understanding of the fundamental concepts, principles, and frameworks of business. COMMUNICATION: Demonstrate effective communication through well-structured written documents and articulate presentations in diverse professional contexts.

2. Caree & Life-Long Learning: Discover individual values, knowledge, skills, and abilities to identify personal, educational, and professional growth opportunities.

3. Leadership: Assess how the roles of leadership, management, teams, and structure contribute to organizational performance.

4. Technology: Apply quantitative principles using digital technologies, tools and data to support actionable insights.

5. Legal & Ethical: Interpret ethical, legal, and cultural standards in global business.

6. Quantitative: Apply quantitative reasoning skills to analyze complex problems, interpret data, and make informed decisions across various disciplines and professional contexts.

7. Gen Ed: Demonstrate the knowledge, skills and attitudes required of all disciplines through general education in fundamental academic disciplines: written and oral communication, quantitative principles, natural and physical science, social and behavioral sciences and humanities and fine arts.

Capstone Course Outcomes

BUS 4250 Strategy and Organizational Planning

1. Examine the process of strategic analysis, strategic planning, implementation, and evaluation

2. Identify the different types of strategic planning tools and techniques

3. Delineate the steps in the strategic planning process and the rationale for developing a strategic plan

4. Identify internal and external environmental factors key to effective strategy formulation, and the constraints that impact strategy execution

5. Apply strategic management tools from an organizational perspective to solve a complex business challenge or opportunity

Program Structure

* Denotes courses that have prerequisite(s). Refer to the course descriptions for further details.

Specialization Requirements

Learners take four courses in the specialization area. They may complete one specialization or choose from any of the courses offered. Learners who choose a specialization will follow the sequence as designated for each specialization.

Entrepreneurship

1. ENT 2100 Introduction to Entrepreneurship (3 credits)

2. ENT 2150 Product and Marketing Skills for Founders (3 credits)

3. ENT 3200 Technical Skills for Non-Technical Founders (3 credits)

4. ENT 4250 Founders, Financing, and Legal (3 credits)

Specialization Courses Total: 12 credits

Artificial Intelligence

1. AIA 2100 Introduction to AI (3 credits) *

2. BAN 3200 Machine Learning and Predictive Analytics (3 credits)

3. AIA 3200 Foundations of Robotics and IoT (3 credits)

4. AIA 3250 Fundamentals of Cybersecurity (3 credits)

* Learners will be required to complete an additional specialization course, as it is a part of the core program requirements.

Specialization Courses Total: 12 credits

Business Analytics

1. BAN 2100 Data Analytics (3 credits) *

2. BAN 3200 Machine Learning and Predictive Analytics (3 credits)

3. BAN 4150 Data Analysis and Visualization (3 credits)

4. AIA 2100 Introduction to AI (3 credits) *

* Learners will be required to complete two additional specialization courses, as these are part of the core program requirements.

Specialization Courses Total: 12 credits

Digital Marketing

1. MKT 3251 Marketing Strategy and Planning (3 credits) *

2. MKT 3252 Marketing Channels, Tactics and Management (3 credits)

3. MKT 3253 Digital Advertising and Search Engine Optimization (3 credits)

4. MKT 4100 Digital Marketing Analytics (3 credits)

* Learners will be required to complete an additional specialization course, as it is a part of the core program requirements.

Specialization Courses Total: 12 credits

Learners may earn two additional specializations based on the courses they take in the Business Electives section.

People Operations

1. HRM 2100 Managing Human Resources (Core/Required)

2. HRM 3150 Total Rewards (Core Elective)

3. HRM 4250 Strategic Human Resources (Core Elective)

4. HRM 2200 Staffing and Development (Core Elective)

Finance

1. ACC 2100 Financial Accounting (Core/Required)

2. ACC 2200 Managerial Accounting and Cost Analysis (Core/Required)

3. FIN 2100 Fundamentals of Financial Management (Core Elective)

4. FIN 3150 Corporate Finance and Investment Analysis (Core Elective)

Dual Credits - Learners who are in good academic standing with a minimum of a 3.2 GPA may choose 4 of the following graduate courses rather than the specialization courses.

• GBL6850 Art of Communication

• MKT6080 Marketing Strategy

• ACC6050 Accounting and Financial Reporting

• BUS6130 Corporate Sustainability

• AIA6550 Data Sciences for Decision-Making

• AIA6650 Robotics and Automation

• AIA6600 Artificial Intelligence