University Course Descriptions

ACC 2100 Financial Accounting

Financial Accounting focuses on the foundations of financial accounting concepts and methods used to generate, analyze, and interpret financial statements. Learners perform journal entries and record-keeping of transactions with an understanding of how these accounts are measured and reported in major financial statements.

ACC 2200 Managerial Accounting and Cost Analysis

Managerial Accounting and Cost Analysis focuses on the technique’s managers use to identify and manage production costs for labor, material, and overhead. Learners engage multiple methods for budgeting and cost reporting and calculate and interpret variances between budgets and actual results. Additionally, consider the use of evolving industry practices, including technology-driven cost management and data analytics tools, to enhance decision-making and efficiency.

ACC 3250 Auditing and Assurance Services

*Prerequisite - ACC 2100 Financial Accounting and ACC 2200 Managerial Accounting and Cost Analysis

Auditing and Assurance Services focuses on how to plan and conduct an audit of a company’s financial statements and examines the importance of assurance services to users of financial statements. Learners apply techniques to identify and analyze evidence, identify fraud, and determine and publish an opinion report of the auditor’s findings.

ACC 6050 Accounting and Financial Reporting

Accounting and Financial Reporting engages learners in applying the principles of corporate finance and accounting to business decision-making. Course topics include financial statements and other reports, the basics of financial forecasting and budgeting, accounting analytics, and the communications and vocabulary related to financial statements. Learners reconcile financial transactions and accounting records and examine the implications of international differences in accounting frameworks and financial reporting requirements.

AIA 2100 Introduction to AI

The Introduction to AI course introduces the fundamental concepts of AI, exploring its transformative impact across industries. Learners examine various AI tools and technologies and their interconnected applications in business, healthcare, education, and manufacturing. Additional topics include the ethical implications of AI, future trends, and strategies for integrating AI into decision-making and operations effectively.

AIA 3200 Foundations of Robotics and IoT

Foundations of Robotics and IoT engages learners in understanding how the interconnectivity of devices via the Internet is harnessed to improve robotic manufacturing processes. This course provides an overview of IoT architecture. Within the context of IoT ecosystems, learners explore software product design with cyber models, application modeling, IoT value modeling, and hardware product design with sensors, embedded systems, and connected sensors. Topics also include an overview of the network fabric in IoT, operational technology (OT), information technology (IT) and fog networks, IoT product cloud, and IoT platforms. This course provides an overview of intelligent process automation (IPA) and five major technologies supporting robotic process automation (RPA): smart workflow, machine learning, advanced analytics, natural-language generation, and cognitive agents.

AIA 3250 Fundamentals of Cybersecurity

Information is the lifeblood for organizations of all types. Therefore, everyone needs to have a fundamental understanding of the interdisciplinary field of cybersecurity. This course provides this fundamental knowledge by taking the learner through the evolution of the discipline from information security to cybersecurity. Learners evaluate several important laws, which have significant impact on cybersecurity strategy.

Learners also investigate multiple cybersecurity technologies, processes, and procedures; they learn how to analyze threats, vulnerabilities, and risks in these environments, and develop appropriate mitigation strategies by applying a mission-focused and risk-optimized approach.

This survey course introduces learners to the three primary sources of threats (technology, policy, and people, both internal and external) and the three classes of tools: technology, policy, and people used to develop an organizational cybersecurity strategy. This course and exercises are designed to emphasize, encourage and enhance the critical thinking abilities of learners. Although the course is not designed to prepare learners for this test, the material covered in this course includes most of the knowledge tested in the CompTIA Security+ exam.

Learners will apply their learning by performing systematic case studies of actual organizations.

AIA 6550 Data Sciences for Decision Making

Learn the foundation of how to apply advanced analytics skills to complex data analysis and models. Learners will build an understanding of design, data analytics tools, and advanced analytics translators to communicate complex data-related requirements between data engineers, business, and IT stakeholders.

The course examines four major areas; the momentum gains in the data and analytics revolution; the five elements of successful data analytics transformation; the mapping value in data ecosystems and data analysis; the models of distribution.

AIA 6600 Artificial Intelligence

Artificial Intelligence considers the business applications of machine learning, and how AI supports the discovery of meaningful patterns in data and adds insights into predicting performance and increasing productivity. Learners explore advanced concepts in machine learning, including details of decision tree algorithms, the QUEST algorithm, and missing data.

The course covers four major topics: first, machine learning and neural networks; second, value creation across the value chain phases and various industry verticals; third, elements of successful artificial intelligence transformation; and fourth, artificial intelligence use cases across retail, electric utilities, manufacturing, healthcare, and education.

AIA 6650 Robotics and Automation

Robotics and Automation engages learners in examining the five core technologies of the Intelligent Process Automation (IPA). These include: robotic process automation (RPA), smart workflow, machine learning/advanced analytics, natural-language generation (NLG) and cognitive agents.

Learners examine the inner workings of each of these five technologies during the course. RPA is a software automation tool that automates routine tasks. Smart workflow is a process-management software tool that integrates tasks performed by groups of humans and machines. Machine learning/advanced analytics includes algorithms that identify patterns in structured data, such as daily performance data. Natural-language generation (NLG) is a software engine that creates seamless interactions between humans and technology. Cognitive agents are technologies that combine machine learning and natural-language generation to build a completely virtual workforce.

AIA 6700 AI Strategy for Business Transformation

This course provides a comprehensive and strategic perspective on the Artificial Intelligence (AI) landscape for managers. Learners will explore the diverse facets of AI, from foundational machine learning to emerging generative AI, focusing on how these technologies create tangible business value and drive organizational outcomes. A critical component of the course is understanding the ethical implications and regulatory considerations inherent in AI development and deployment. Learners will formulate strategies for AI adoption, manage its implementation across the value chain, and lead cross-functional initiatives to strategically apply and deploy AI solutions, ensuring responsible innovation and measurable impact.

AIA 6800 AI & Technology Management Capstone

*Prerequisite - all MSAI core courses

The AI & Technology Management Capstone is the culminating integrative experience for learners in the MS in AI & Technology Management program. Learners will synthesize and apply the knowledge, skills, and strategic frameworks acquired throughout their core coursework to address a complex, real-world or simulated AI and technology management challenge. This project-based course requires learners to identify a significant organizational opportunity, design an innovative AI-driven technology solution, and develop a comprehensive strategic implementation plan, encompassing technological architecture, operational transformation, product management considerations, cybersecurity leadership, ethical and responsible innovation principles, and effective leadership communication strategies. Learners will analyze global AI trends, evaluate the socio-legal implications of their proposed solution, and create scalable strategies to drive organizational growth, culminating in a formal proposal and presentation. This capstone also emphasizes personal and professional development, encouraging reflection on industry best practices and pathways for staying current with technological advancements.

BAN 2100 Data Analytics

In this course, learners will learn how data analysis influences business decisions and drives successful outcomes. Learners will explore essential statistical techniques, data interpretation, and how to use these skills to solve real-world business challenges.

Throughout the course, learners will dive into key concepts like mean, median, mode, and other foundational methods to understand data, helping them apply these techniques in business contexts. By the end, learners will be able to turn raw data into actionable insights that support strategic decision-making.

BAN 3200 Machine Learning and Predictive Analytics

Machine Learning and Predictive Analytics builds the analytical foundation for applying predictive models to real-world business challenges. Learners will prepare and analyze data, apply core machine learning techniques such as regression, classification, and decision trees, evaluate model performance, and translate analytical outputs into actionable business decisions. Throughout the course, emphasis is placed on sound judgment, including selecting the appropriate analytical approach, interpreting results accurately, and communicating insights effectively to non-technical stakeholders. By the end of the course, learners will be equipped to collaborate confidently with data teams, oversee analytical initiatives, and apply predictive thinking to support decision-making across a range of industries.

BAN 4150 Data Analysis and Visualization

Data Analysis and Visualization helps learners understand how organizations collect, mine, analyze, and interpret data, and how it is important for organizations to understand their stakeholders and customize their data accordingly. At all levels of the organization, especially at the senior level, data must meet the needs of various stakeholders. In this course learners gain an understanding of how to use data analysis and visualization tools and techniques. Learners also acquire the fundamental skills for data analysis and visualization by examining and applying various tools and techniques including MS-Excel, Tableau, and Python to develop dashboards. Learners examine data, apply analysis and visualization tools, and leverage advanced techniques to display outcomes and interpret the results for improved decision making.

BAN 6010 Business Analytics

Business Analytics: Analytics focuses on discovering the power of data-driven decisions in the competitive business landscape, harnessing the potential of their data in driving growth. The concepts in business analytics, such as data collection, data visualization, and statistical analysis, can be applied in the transformative journey of a data-driven organization. The course exposes learners to different analytical tools and techniques to be used to solve complex business problems, identify trends, and predict future outcomes. By mastering these essential skills, learners will become invaluable assets to any organization in any vertical looking to make data-driven decisions.

BAN 6420 Programming in R & Python

This course introduces programming with R and Python for data analysis and business analytics. Learners master the fundamentals of two powerful programming languages, R and Python, to effectively manipulate, analyze, and visualize data. The course covers essential concepts such as variables, loops, functions, and data structures in Python while exploring R's statistical and graphical capabilities. Learners develop their skills through hands-on exercises and real-world examples and gain the confidence to tackle complex data challenges. By the end of this course, learners will be proficient in R and Python and ready to leverage their capabilities for data-driven decision-making across various industries and applications.

BAN 6430 Data Modeling & Mining

The digital age has increased the need to model, collect, and analyze data. By using data to guide decision-making, organizations gain a competitive edge. As modern business roles become more complex and fluid, there is a growing need for professionals who are as comfortable with analyzing data modeling and mining as they need to provide credible and succinct evidence to the decision makers in order to shape business strategies. Increasingly, businesses are using data and information technology (IT) to make decisions, creating a need for professionals who can use modeling and mining concepts to assist in business system planning and evaluation. In this course, learners will examine the importance of data modeling and mining concepts, identify preprocessing and cleaning techniques, articulate modeling techniques, apply different algorithms, analyze data validation models, and examine and interpret findings from the data mining process. Learners will complete competency-based assignments to demonstrate their abilities in data modeling and mining using the tools introduced in this course.

BAN 6440 Applied Machine Learning for Business Analytics

This course is designed to provide learners with a deep understanding of the core principles, techniques, and applications of machine learning in the context of data-driven analytics. The course focuses on equipping learners with the knowledge and skills required to develop, implement, and evaluate machine learning models that can be used to solve complex real-world problems in various industries, such as finance, healthcare, marketing, and supply chain management. Learners will explore a range of machine learning algorithms, including supervised and unsupervised learning techniques, reinforcement learning, and deep learning frameworks. They will also learn how to preprocess and analyze data, select appropriate features, and optimize model performance using evaluation metrics and validation strategies. Additionally, the course will cover ethical considerations and best practices in developing and deploying machine learning models.

BAN 6450 Information Visualization & Communication

In this comprehensive and hands-on course on data visualization and communication, learners will master the art of transforming complex data into clear, compelling visual representations. Through a blend of theoretical concepts and practical exercises, learners will gain knowledge on the principles of effective data visualization, explore various visualization techniques and tools, and gain proficiency in selecting the right visualizations to convey their message. Additionally, learners will delve into the psychology of visual perception and learn how to create impactful visual narratives that resonate with diverse audiences. By the end of the course, learners will possess the skills and confidence to create visually stunning and informative data visualizations, enabling them to effectively communicate insights and drive informed decision-making in any field or industry.

BAN 6800 Data Analytics Capstone

Prerequisite - all MSDA core courses

The Data Analytics Capstone Project is an immersive, project-based learning experience that allows learners to apply what they’ve learned throughout the data analytics studies about how to make data-driven decisions to real business challenges organizations face. Throughout the course, learners will tackle real-world business problems in several verticals, such as marketing, finance, operations management, human resources, and organizational management. Learners will utilize data-driven decision-making techniques, cutting-edge analytical tools, and strategic thinking. This capstone course will challenge learners to synthesize their understanding of data visualization, predictive modeling, and machine learning while honing their communication and presentation skills. By the end of the course, they’ll be better prepared to make better data-driven business decisions in the ever-evolving field of business analytics.

BUS 1100 Roadmap to Success

Roadmap to Success is the foundational course for the Business program. This course prepares learners for success in the degree program and promotes a journey towards lifelong learning. Learners develop skills for communication, academic writing, self-discovery, career development and presentation skills. This course is a hybrid competency course and introduces the learner to the competency-based model of Nexford courses in the BBA program.

BUS 2100 International Business and Culture

As the speed of globalization increases, organizations need to be increasingly focused on an integrated global business and culture. This course focuses on international business and the interconnectedness of a global culture. Learners examine how an organization operating in the global environment needs to understand and appreciate how to best leverage both global and local cultures for responsible and successful business practices. Topics from the perspective of a global firm are related to management, leadership, the economy, financial reporting and regulatory compliance.

BUS 2125 The World of Business

The World of Business introduces the domain of business and key elements of the functional areas within the context that an organization operates. Learners examine a variety of functional areas and types of business in order to understand their interconnectedness. Additional topics include the business cycle, global business practices, and impact on productivity.

BUS 2150 Introduction to Business Law

Introduction to Business Law engages learners in understanding how laws, rules, regulations, and ethical standards pervade every area of business. This course provides an overview of U.S. law while considering that nearly all business concerns are global in nature in today’s ever-changing political and economic business environment. This course encourages learners to approach legal scenarios with an eye on international application.

Learners apply several key legal concepts to situations based on real-world legal conundrums and cases. Topics include, but are not limited to: contract law, business organization setup, employment law and intellectual property law. Learners thoroughly review and research legal concepts and apply knowledge to specific sets of legal issues found in the assigned professional scenarios.

BUS 2151 Business and Culture in China

*Prerequisite - BUS 2100 International Business and Culture

Business and Culture in China examines the position of China within the global economy and how it is leapfrogging development in some areas. This course covers China’s history, civic culture, and public, private, and for-profit sectors, providing learners with the unique and complex components of China’s past, present, and potential on the world economic stage.

Through the lens of various stakeholders — those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business — learners acquire a practical literacy which prepares them to engage in business within and among Chinese employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity in China.

BUS 2200 Principles of Management

Principles of Management focuses on how to create a personal and shared vision and communicate effectively with teams as a leader, manager, and a team member. Topics include how to set effective goals and expectations, understanding cultures and explaining the difference between management and leadership, team membership and leadership and the global workplace.

BUS 2250 Business Career Branding for Success

The Business Career Branding for Success course engages learners in developing and strengthening the business and personal component of one’s own career brand. The learner takes the role of a ""CEO"" and uses business tools to analyze competitive strengths and weaknesses, create a competency profile, document high-demand marketable and transferable skills, craft a resume, and develop a lifelong learning and career development plan that will be revisited throughout the degree program.

This course is divided into two parts: Part 1 is to establish a competitive benchmark pre-assessment and initial lifelong learning and career development action plan, and Part 2 enables the learner to re-evaluate competitive strengths and weaknesses, finalize the lifelong learning and career development action plan, and create a personal brand and business plan for the individual career path.

BUS 2300 Organizational Relationships

Organizational Relationships examines the interrelationships between business, government and society. Learners gain an understanding of how each of these entities contributes to the overall success of the organization, and if one of these areas is not in sync with the other two, the organization may not achieve its goals. Learners examine the interconnectedness of these three areas through topics of corporate social responsibility, business ethics, the regulatory climate, globalization, and the environment. A key focus of this course is connections between the developed and emerging markets. Learners examine how these markets rely on each other from multiple perspectives, including economics, culture, trade, human capital, etc.

BUS 4200 Applied Leadership

*Prerequisite - BUS 2200 Principles of Management

This course is designed to provide practical applications for leadership and management challenges and opportunities in the ever changing environment of global business. Learners examine leadership and management from both a personal and an organizational perspective and apply principles and techniques in order to adapt to the environment in both roles.

BUS 4250 Strategy and Organizational Planning

*Prerequisite - all core business courses

Strategy and Organizational Planning examines how organizations set strategy and planning as key drivers of organizational success. In any domestic or international setting, the functions of strategy and planning are valuable resources in maintaining or expanding the competitive position. This course encourages learners to take a long-term view of the roles of strategy and planning whose concepts form the foundation for the practice of strategic management. Key topics covered include strategy analysis, strategic planning, and strategy implementation and evaluation. Both strategy and planning are boundaryless functions, thus allowing learners to examine these topics from the perspective of organizations operating in emerging markets.

BUS 6030 Statistics for Business Analytics

The Statistics for Business Analytics course provides learners with a comprehensive understanding of statistical principles and their application in the field of business analytics. Through a combination of theoretical concepts and practical exercises, learners will develop the skills necessary to collect, analyze, and interpret data, enabling them to make informed decisions in a data-driven business environment. Topics covered include probability theory, descriptive statistics, hypothesis testing, regression analysis, and data visualization. By the end of the course, learners will be equipped with the knowledge and tools to utilize statistical techniques effectively, communicate insights to stakeholders, and contribute to data-informed decision-making processes.

BUS 6070 Leadership and Organizational Development

This course is designed to equip learners with the essential knowledge and skills to effectively lead and develop organizations. Leadership and Organizational Development examines individual and group interaction and helps learners gain a deeper understanding of how human behavior drives organizational behavior and development. Throughout the course, learners will explore various theories, models, and practical strategies related to leadership, organizational behavior, and development. Emphasis will be placed on understanding individual and group dynamics within organizations, managing change effectively, and implementing interventions to enhance organizational performance and culture.

BUS 6100 Global Business

Global Business provides learners with an expansive understanding of international markets and how to manage cross-border transactions to effectively operate and compete in global, local, and emerging markets.

The course focuses on the complexities, strategies, risks, and rewards that arise due to “liquid borders,” technology, cross-cultural and political issues, international organizations, nongovernmental organizations (NGOs), trade agreements, foreign direct investment (FDI) in emerging markets, currency risk, challenges, and sustainability. Learners develop a market entry strategy analysis for a business operating in the global or local environment.

BUS 6110 Organizational Strategy

Organizational Strategy examines how the success of any organization is based in part on how effectively strategy is incorporated into its overall mission and vision. Develop an understanding of how adaptability and flexibility are two key aspects of a successful strategy. Learners examine and apply principles and frameworks of a successful strategy across various industries and markets to

create a strategy that sustains and/or increases the competitive position of the firm. This course focuses on the domestic and international strategic approaches needed to solve business challenges, integrating all of the tools related to strategy formulation.

BUS 6120 Introduction to Intrapreneurship and Innovation

Introduction to Intrapreneurship and Innovation provides a framework for how employees with an entrepreneurial mindset can navigate the complex and challenging environments within existing organizations to bring about meaningful, practical, and effective change. Learners will understand

the need for an innovative mindset, exploring the concept of intrapreneurship and how it can take place from within an organization. The course provides a roadmap for how individuals can plan, present, and execute innovative and entrepreneurial approaches.

BUS 6130 Corporate Sustainability

Before the start of the 21st Century, environmental management for a business was typically driven by the need to respond to restrictions imposed by environmental regulation; however, at the dawn of the new millennium, leading businesses began to change their concept of environmental management to look beyond simply meeting governmental dictates. In today's rapidly changing world, the need for corporate sustainability has never been more crucial. Companies that prioritize sustainability as a core tenant of their strategy are not only positively impacting the environment but also driving strong financial results.

In the Corporate Sustainability course, learners will dive deep into the world of sustainable business practices and explore how corporations are making a significant impact on the environment. Through case studies and real-world examples, learners will examine the strategies employed by successful businesses that have integrated sustainability into their DNA. They discover the exciting opportunities that sustainability challenges present for businesses, entrepreneurs, and individuals. By exploring emerging trends and technologies, learners will be equipped with the knowledge to identify and seize these opportunities.

BUS 6140 Business Administration Capstone

*Prerequisite - all MBA core courses

The Business Administration Capstone concentrates on changing dimensions of businesses. The principles and concepts apply to businesses in all sectors. This course focuses on content and process questions and formulation and implementation issues related to conceptualizing, developing, and managing change, such as business pivots, mergers, growth, and downsizing. Learners will apply and synthesize concepts and techniques from functional areas of strategic management, finance, accounting, managerial economics, marketing, operations management, and organizational behavior in business change.

BUS 6410 The Law & Ethics of Information Technology

The Law and Ethics of Information and Communication Technology digs deeper into the complex legal and ethical issues surrounding the use of information and communication technology (ICT) in the digital age. The origins of ICT Law and Ethics can be traced back to the confluence of technology, communication, and legal and ethical concepts. As technology becomes more incorporated into daily life, it poses several legal and ethical issues that need to be addressed.

This course provides learners with advanced knowledge and critical thinking skills to help them navigate the changing legal and ethical landscape in ICT. It covers a wide range of topics, including law and ethics, privacy, data protection, intellectual property, and ethical considerations in ICT through case studies, scenarios, open educational resources, and authentic activities.

COM 1200 Professional Communication

Professional Communication places an emphasis on communication styles and approaches in today’s workplace to include digital, verbal and nonverbal communication. The course focuses on the evaluation of case analysis and discussion and on practical business and professional communication skills, including writing, speaking, and listening. Emphasis is on clarity, organization, format, appropriate language, and consideration of audience, for both written and oral communication.

Learners engage in self-assessment of communicative competence and learn strategies for enhancing their skills. This course explores how technology and other tools are integrated into communications within a professional setting, and learners will be able to identify appropriate and inappropriate professional communications.

CUL 1100 American Institutions and Culture

American Institutions and Culture focuses on the United States as an intricate subject of study, providing a foundation for examining and interpreting the unique economic and cultural impact of the United States across the world.

This course examines the United States throughout its history and currently on the world stage, provides learners with a practical literacy of the features of American institutions and businesses along with a cultural framework for a fundamental understanding of this nation, and prepares learners for the skills to work within an American business environment.

CUL 2200 Intercultural Communication

Intercultural Communication exposes learners to the principles of intercultural communication to advance their efforts to understand and attribute meaning to communicative behaviors among different cultures and social groups.

Learners study communication and culture, intercultural messages, the role of context in intercultural communication, the impact of culture on one’s identity, and communication style. Learners master the practical skills necessary to improve one’s intercultural communication competence in an international world.

CUL 2300 Cultural Aesthetic Understanding

Cultural Aesthetic Understanding explores how human beings express meaning, values, and identity through art, symbols, traditions, and everyday cultural practices. The course examines artistic and cultural artifacts from diverse historical, social, and global contexts, helping learners understand how culture shapes the way individuals and societies think, communicate, and interact.

Through analysis, reflection, and real-world application, learners will investigate how art and culture influence personal identity, social relationships, professional environments, and global perspectives. By engaging with multiple forms of human expression, learners will develop critical thinking, cultural awareness, and the ability to interpret and evaluate cultural artifacts with respect for leading historical and contemporary contexts.

DBW 6300 Doing Business in India

Doing Business in India provides learners with an overview of the current and emerging business landscape within the region, including the largest and fastest growing industries, workforce, regulation, and public and private investment.

Learners develop skills for analyzing business opportunities within India and design strategies for starting, sustaining, or growing a business within the region. Learners become fluent in concepts of business, modern history, and culture within the region in order to navigate complex interactions for a variety of business opportunities.

DBW 6350 Doing Business in China

Doing Business in China provides learners with an overview of the current and emerging business landscape within the region, including the largest and fastest growing industries, workforce, regulation, and public and private investment.

Learners develop skills for analyzing business opportunities within China and design strategies for starting, sustaining, or growing a business within the region. Learners become fluent in concepts of business, modern history, and culture within the region in order to navigate complex interactions for a variety of business opportunities.

DBW 6450 Doing Business in Sub-Saharan Africa

Doing Business in Sub-Saharan Africa provides learners with an overview of the current and emerging business landscape within the region, including the largest and fastest growing industries, workforce, regulation, and public and private investment.

Learners develop skills for analyzing business opportunities within Sub-Saharan Africa and design strategies for starting, sustaining, or growing a business within Sub-Saharan Africa. Learners become fluent in concepts of business, modern history, and culture within the region in order to navigate complex interactions for a variety of business opportunities.

DTF 2100 Fundamentals of Digital Transformation

(previously Foundations of Digital Transformation)

This course provides a survey of three types of capability transformations that enable digital transformation: people, tool, and process. At the people capability level, digital transformation requires the organization to hire and retain customer-centric and service-oriented talent; this talent search demands more collaboration and knowledge sharing while breaking down the silos between business and technology. At the tool capability level, a horizontal digital enabling layer is required to be developed, covering big data analytics, artificial intelligence, robotics, IoT, wearables, augmented and artificial reality, and modular manufacturing. Vertical business applications require digitization by the horizontal digital enablers in vertical business applications such as supply chain management, customer experience, finance and administration, and more. At the process capability level, digital transformation requires the business processes to be automated via the horizontal digital enablers.

ECM 2100 Digital Selling and E-Commerce Strategies

This course explores the evolving landscape of professional selling in the digital age. Learners will learn how e-commerce has transformed sales practices across B2B, B2C, and other market segments. The course covers key concepts of e-commerce, including online sales platforms, digital marketing integration, customer relationship management (CRM) in the digital context, and data analytics for sales optimization. Learners will develop practical skills in online sales techniques, digital communication, and building customer relationships in a virtual environment. The course emphasizes a hands-on approach, incorporating case studies, simulations, and projects that simulate real-world e-commerce sales scenarios.

ECM 6400 Enabling E-Commerce and Digital Strategy

Enabling E-Commerce and Digital Strategy immerses learners in the dynamic world of electronic commerce, dissecting its multifaceted nature across Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), and Consumer to Consumer (C2C) domains. Delving beyond the surface, the course delves into the intricacies of e-commerce infrastructure, dissecting the core components and applications within B2B, B2G, and B2C markets, including diverse business and product models. As the course unfolds, learners will develop virtual coordination, communication, and teamwork skills and contribute to a hands-on Company Repositioning project, culminating in a compelling presentation.

ECM 6450 Policy and Regulatory Enablement of E-Commerce

Policy and Regulatory Enablement of E-Commerce serves as a foundation for understanding the various policy and regulatory initiatives required to enable e-commerce. Learners explore barriers that must be overcome by promoting collaboration various organizations across the business, civil societies, and government to improve internet accessibility.

The course provides a comprehensive overview of best practices for enabling e-commerce. Learners examine the importance of reliable e-commerce data as an essential component of policy development, technological investment, and the utilization of various trade agreements to support the expansion of e-commerce in emerging markets.

ECM 6500 Operations Digital Transformation

Operations Digital Transformation provides a holistic overview of the capabilities required to adopt digital transformation depending on the industry vertical. Learners explore the operating model of various industry verticals with core functions specific to each industry vertical and with non-core functions such as service and product management, marketing, sales, customer care, finance and accounting, human resources, and strategy. Learners examine the following required capabilities: people capability, process capability, and tools capability.

Digital transformation people capability includes digital talent acquisition and analytics, agile methodology and collaboration models endorsement, cultural transformation, and employee digital journey. Digital transformation process capability includes five core technologies of intelligent process automation (IPA). Digital transformation tool capability includes horizontal technology enablers such as big data analytics, artificial intelligence, Internet of Things, and blockchain.

ECM 6700 Leading AI-Driven Transformation

Leading AI-Driven Operations Transformation provides a strategic framework for managers to lead and oversee the transformation of business operations using Artificial Intelligence as a primary catalyst. This course explores how AI reshapes customer-facing functions, product management operations, core business processes, and support/administrative functions across various industry verticals. Learners will examine the critical capabilities—people, process, and technology—required to successfully implement AI-driven operational changes. Emphasis is placed on intelligent automation, designing AI-augmented workflows, developing robust data strategies, and integrating AI with other enabling technologies like cloud computing and IoT. The course also covers change management for AI adoption, building compelling business cases for AI initiatives in operations, managing associated risks, and developing agile transformation roadmaps. Ethical considerations in AI-driven automation are integrated throughout.

ECM 6800 Digital Transformation Capstone

*Prerequisite - all MSDT core courses

Digital Transformation focuses on the digital transformation journey for an organization. The concepts in the transformation process apply to any organization that seeks to take advantage of digital technologies in improving business process efficiencies and customer satisfaction. This course focuses on the strategies and evaluation mechanisms in digital change, addressing; the valuation of the transformation journey, management, integration, and emerging technologies. Learners will apply the concepts in evaluating digital transformation change value in various verticals, including healthcare, finance, and marketing, as they seek new digital and efficient ways of doing business.

ECO 2100 Principles of Macroeconomics

This course delves into the fascinating world of macroeconomics, giving learners the tools to understand the big picture of how economies function through general economic factors. Learners will cover GDP, consumption, investment, government role, causes and consequences of economics and busts, inflation and deflation, business cycles, and global connections. Learners will gain skills in economic data, policy impacts, data modeling, and international economics.

ECO 2150 Principles of Microeconomics

This course introduces the foundational concepts of microeconomics, focusing on the behavior of individuals and firms in allocating limited resources. After completing this course, learners will be able to analyze real-world problems according to economic theory, understand concepts such as supply, demand, costs, profits, and explore the impact of economic policies on human behavior. 

ENT 2100 Introduction to Entrepreneurship

Introduction to Entrepreneurship introduces learners to the concept of entrepreneurship by exploring the "Lean Startup" movement to help frame what a startup is and how learners can approach new markets and businesses from a product perspective. Learners evaluate a business idea, assess its viability in a broader market, and create a simple prototype to test the idea with customers.

ENT 2150 Product and Marketing Skills for Founders

Product and Marketing Skills for Founders introduces learners to foundational product and marketing skills that are relevant to building and launching a tech startup. This course builds on concepts of "Lean Startup" to enable learners to refine their business ideas by gathering reliable customer feedback. Learners are introduced to fundamental concepts in product design.

ENT 3200 Technical Skills for Non-Technical Founders

Technical Skills for Non-Technical Founders examines the technical foundation of digital product development and design. Learners are exposed to the various technical components of a product and develop a framework for vetting technical business partners.

ENT 4250 Founders, Financing, and Legal

Founders, Financing, and Legal prepares learners for the business and legal realities of launching and growing a startup. Learners evaluate the importance of a cofounder, explore the process and need for pitching and raising investor funds, analyze the value of various legal structures, and examine how equity and compensation are unique to startups.

ENT 6000 Entrepreneurial Mindset Seminar

This seminar will examine the aspects of an entrepreneurial mindset that founders need to succeed in their start-up businesses. An entrepreneurial mindset is resilient, resourceful, and solutions-oriented. In this seminar course, aspiring entrepreneurs will assess their readiness for the entrepreneurial journey, identify their strengths and weaknesses, and determine what skills and traits they should look for in a co-founding team.

ENT 6001 Essential Power Skills for Leaders & Entrepreneurs

*Prerequisite - ENT6000 Entrepreneurial Mindset Seminar

This seminar aims to provide leaders and entrepreneurs with soft skills essential for excelling in the dynamic and diverse modern business environment. The program focuses on developing communication, leadership, problem-solving, and adaptability competencies. By the end of the course, learners will have improved their ability to lead their businesses, manage teams effectively, and make informed strategic decisions.

ENT 6100 From Idea to Pitch

This survey course introduces fundamental concepts of the entrepreneurial process that must occur to go from a business concept to the launch of a new venture. Learners improve their entrepreneurial skills through content and interactive activities around the processes and steps that an entrepreneur must take to go from A to Z in successfully launching a business. By the end of this course, learners will have developed a comprehensive business pitch and gained the confidence and knowledge needed to embark on their entrepreneurial journey with conviction. Whether aspiring founders or future business leaders, learners will be introduced to the world of entrepreneurship. These learning outcomes are designed to equip learners with a well-rounded skill set and knowledge base, enabling them to transform ideas into compelling business pitches and thrive in the entrepreneurial landscape.

ENT 6300 Startup Strategy and Development

This course is designed for aspiring founders and entrepreneurs, aiming to equip themselves with the knowledge and skills to develop, launch, and sustain a successful startup. By the end of this course, learners will understand the importance of strategy, know how to create a roadmap for their startup, identify key metrics for success, and be prepared to lead their startup through various stages of growth.

ENT 6400 Legal Topics for Founders: Navigating the Corporate Landscape

This course provides a comprehensive overview of the legal aspects of founding a company. Learners will explore various legal entities and companies, highlighting their differences and implications for the business. The course will delve into corporate and constitutional documents, such as Articles of Association, and provide a clear understanding of their drafting and amendment processes. A significant portion of this course is dedicated to understanding investor rights, terms, and jargon, and the business impact of each of these elements, including Right of First Refusal (ROFR) and anti-dilution provisions.

The course will also offer an in-depth look into the National Venture Capital Association (NVCA) Standards, a set of guidelines used by venture capitalists globally. Topics covered include Term Sheets, Subscription and Stock Purchase Agreements, Shareholder Agreements, and Simple Agreements for Future Equity (SAFEs). Learners will understand how to build and manage capitalization tables and explore core policies related to diversity, equity, and inclusion.

ENT 6800 Entrepreneurship Capstone

*Prerequisite - all MBAE core courses

The Entrepreneurship Capstone is an interactive, hands-on project allowing learners the opportunity to apply what they have learned throughout the Entrepreneurship program. Learners will create a business plan and pitch for their idea while improving their research skills. The goal of the course is to create a complete business plan and an investor pitch deck for a well-validated business idea.

By the end of this course, learners will have a solid business plan and a persuasive pitch deck ready to take their entrepreneurial goals to the next level. Learners will also gain the skills needed to confidently present a business concept to potential investors or financial institutions, paving the way for potential funding opportunities for their ventures.

FDT 5001 Foundations of Digital Transformation

*Non-credit bearing foundation course for admission into the MSAI and MSDT programs.

Foundations of Digital Transformation is designed to provide learners with a comprehensive understanding of the core concepts, strategies, and technologies that drive digital transformation in today's rapidly evolving business landscape. This course will prepare learners to succeed in their degree programs. Learners will analyze and evaluate the impact of digital technologies on organizational performance, customer engagement, and competitive advantage. Learners will gain the skills and knowledge to lead and manage digital transformation initiatives in various industry sectors.

FND 5100 Business Fundamentals

*Non-credit bearing foundation course for admission into the MBA and MBAF programs and one of the foundation courses required for admission into the MSDA program.

In the Business Fundamentals course, learners will develop their knowledge of business terminology, concepts, and how it fits into the context of the core areas of business (operations, finance, accounting, strategy leadership/ management, and marketing). Understanding the fundamentals of business is necessary to develop and sustain a successful organization.

FIN 2100 Fundamentals of Financial Management

Financial Management focuses on the foundations of finance concepts required to be capable of managing day to day financial operations and to solve complex financial matters. Learners will examine the elements of financial statements of an entity and impact of changes in one element on the other. Additionally, learners will learn to plan and control cash flows and make decisions in the microeconomic and macroeconomic environment.

FIN 3150 Corporate Finance and Investment Analysis

*Prerequisite - FIN 2100 Financial Management

Corporate Finance and Investment Analysis focuses on financial skills and analytical methods for corporate finance managers and investment analysts. Topics include corporate financial analysis, acquisition and allocation of capital, and financial statement reporting, as well as an exposure to investing in major asset classes, measures of risk and return, and methods for valuing equity and debt.

FIN 3200 Corporate Tax Strategies

*Prerequisite - FIN 3150 Corporate Finance and Investment Analysis

Corporate Tax Strategies focuses on strategies for corporations to legally minimize their tax liabilities. Learners learn analyze financial transactions, calculate realized gains and losses, and determine whether to recognize gains and losses now or in the future.

FIN 6060 Financial Decision Making

Financial Decision Making prepares learners to apply financial data to make financing, investment, and business decisions that create value for the firm and align with internal financial priorities. Learners evaluate the firm’s capital needs by applying their corporate finance and decision-making skills to financial statement analysis, capital budgeting, operational and investment options, and the use of fintech and emerging financial services. Learners build advanced financial models and apply them to corporate finance situations and financial risk management. This course prepares learners to apply key technologies to inform financial decision making.

FIN 6160 Corporate Finance

*Prerequisite - FIN 6060 Financial Decision Making

This course delves into the core principles and practices of corporate finance, providing learners with a comprehensive understanding of financial decision-making within organizations. Learners will explore topics such as capital budgeting, capital structure, valuation, risk management, and corporate governance. The course emphasizes the application of financial theory to real-world scenarios, equipping learners with the skills and knowledge to make informed financial decisions that enhance shareholder value.

FIN 6200 Investment Analysis and Portfolio Management

*Prerequisite - FIN 6060 Financial Decision Making and FIN 6160 Corporate Finance

This course explores investment philosophies, valuation methods, and trading tools to guide sound investment decisions. Learners analyze stocks using fundamental and technical techniques, build diversified portfolios using Modern Portfolio Theory, and evaluate performance through risk-adjusted metrics. The course also covers risk management strategies and the role of alternative investments in enhancing portfolio outcomes.

FIN 6250 Macroeconomics and Financial Markets

This course provides a comprehensive understanding of the interplay between macroeconomic forces and financial markets. Learners apply economic theory to analyze the functioning of financial markets, assess the impact of government policies, and understand key macroeconomic indicators. The course delves into the determinants of national income, employment, investment, interest rates, money supply, inflation, and exchange rates.

FIN 6300 Funding for Startup Founders

Learn how to secure funding for a startup. This course teaches learners how to secure the funding needed to build a startup. The course explores the various funding options available for startups, including bootstrapping, microloans, bank debt, crowdfunding, angel investment, and venture capital funding. Learners also develop the ability to formulate a funding strategy, prepare accurate financial projections, and craft and deliver a winning pitch. Topics covered include startup funding options, formulating a funding strategy, financial modeling and business valuation, pitching to investors and responding to investor questions, Use of Funds Plans, and the due diligence process and best practices.

FIN 6320 ESG Reporting and Sustainable Finance

This course provides a comprehensive understanding of Environmental, Social, and Governance (ESG) factors and their growing importance in the financial industry. Learners will analyze corporate sustainability reports, identify material ESG issues relevant to different industries, evaluate the methodologies used by ESG rating agencies, and integrate ESG considerations into traditional financial analysis and valuation. The course equips learners with the skills to make informed ESG-integrated investment decisions and understand the evolving landscape of sustainable finance.

FIN 6330 Ethical Leadership in Finance

Ethical Leadership in Finance equips future financial leaders with the skills to navigate ethical dilemmas, regulatory expectations, and stakeholder demands in complex financial environments. Through real-world case studies and leadership simulations, learners apply ethical frameworks, uphold fiduciary duty, and lead with integrity. The course emphasizes governance, transparency, and sustainable decision-making, preparing learners to ethically drive financial strategy at the executive level.

FIN 6500 Strategic Financial Management Capstone

*Prerequisite - all MBAF courses

The Strategic Financial Management Capstone is the final course in the MBA in Finance program, where learners apply their knowledge to solve real-world financial challenges. Through a hands-on project, learners integrate financial strategy, modeling, ethics, and emerging technologies like AI and data analytics. The course emphasizes critical thinking, effective communication, and leadership in team settings, preparing learners to make high-impact financial decisions and lead strategic initiatives in today’s dynamic business environment.

FNT 6100 Financial Planning and Analysis

FNT 6100 Financial Planning and Analysis is a comprehensive course designed to provide learners with a thorough understanding of the principles, methodologies, and tools essential for effective financial planning and analysis in today's dynamic business environment. The course focuses on the key components of financial planning, including budgeting, forecasting, financial statement analysis, and valuation. Through a combination of lectures, case studies, and exercises, learners will learn how to create strategic financial plans, evaluate investment opportunities, and make data-driven decisions to drive business growth and profitability.

FNT 6150 Blockchain for Finance

This course provides a comprehensive understanding of blockchain technology and its applications in the finance industry. Learners will learn the fundamental concepts of blockchain, distributed ledger technology, and smart contracts. They will also explore the characteristics of decentralized systems and their implications for the financial sector. The course offers an overview of various types of blockchain networks, including public, private, and consortium blockchains, and their use cases in the finance industry.

FNT 6200 Machine Learning Technology for Finance

This course aims to provide learners with a deep understanding of the application of machine learning techniques in the financial industry. The course will cover essential concepts, algorithms, and tools used in machine learning for finance, enabling learners to develop and implement innovative financial models and solutions. Learners will gain practical experience applying machine learning techniques to real-world financial problems through content, interactive activities, multimedia, and case studies. Key topics that will be covered in this course include financial data preprocessing and feature engineering, supervised learning algorithms for finance, unsupervised learning algorithms for finance, reinforcement learning for algorithmic trading, natural language processing for finance, portfolio optimization, and risk management, regulatory compliance and ethical considerations.

FNT 6250 Fintech and Financial Innovation

This course provides a comprehensive exploration of the rapidly evolving landscape of financial technology (Fintech) and its transformative impact on the financial services industry. Learners will delve into the core technologies driving Fintech innovation, including artificial intelligence (AI), machine learning (ML), distributed ledger technology (DLT), cryptography, digital identity solutions, SaaS platforms, chatbots, robotic process automation (RPA), and augmented reality (AR). The course examines how these technologies are reshaping traditional financial services verticals such as payments, deposits and retail banking, lending, capital raising, wealth management, insurance, financial infrastructure, and regulation. Learners will analyze real-world case studies, evaluate emerging business models, and assess the challenges and opportunities presented by Fintech disruption. The course emphasizes the strategic implications of Fintech for both established financial institutions and disruptive startups, preparing learners to lead and innovate in the finance of tomorrow.

GBL 6850 The Art of Communication

What is the number one job skill American and global employees are lacking, according to former LinkedIn CEO, Jeff Weiner? Communication. The Art of Communication is designed to strengthen and promote a leadership-driven communications model that extends from an audience centered communications approach. How do leaders persuade and influence shareholders and stakeholders? How do leaders negotiate with clients and business partners across cultures?

This course introduces learners to a foundation in rhetorical awareness that will transfer through a variety of contexts, including corporate communications, public speaking, negotiation, and a range of executive leadership scenarios. Coursework includes genre analysis, professional writing, presentation design and delivery, and negotiation workshops.

HCM 6120 Strategic Healthcare Management and Innovation

This course focuses on strategic planning, decision-making, and competitive analysis within the complex and highly regulated healthcare environment. Through real-world case studies, learners will analyze intricate strategic challenges, considering the operational realities and regulatory landscape that shape healthcare organizations, to develop innovative solutions. A key emphasis is placed on the strategic impact of technologies like telehealth, AI, digital health, and big data. The course also examines the profound influence of specific regulations (e.g., HIPAA, ACA) and ethical considerations on strategic choices and organizational effectiveness, alongside leadership strategies for healthcare organizations, including change management and the building of effective interprofessional teams. Finally, learners explore comprehensive sustainability practices in healthcare operations and supply chains, extending beyond traditional frameworks.

HCM 6130 Healthcare Finance and Reimbursement

This course provides an in-depth exploration of the financial complexities within the healthcare industry, emphasizing reimbursement models and strategic financial management. Learners will gain a comprehensive understanding of various payer systems, including Medicare, Medicaid, and private insurance, and develop the skills to analyze their impact on healthcare organizations.

The course covers the essential processes of developing and managing departmental and organizational budgets, as well as the critical aspects of negotiating and evaluating contracts with payers and vendors.

Through the application of financial analysis techniques, learners will learn to assess organizational financial performance and interpret key revenue cycle indicators. Ultimately, this course equips learners with the ability to model strategic financial scenarios to inform crucial decisions regarding service expansion and organizational restructuring, contributing to the financial sustainability and strategic growth of healthcare enterprises.

HCM 6140 Digital Transformation and Health Informatics

This course explores the transformative power of digital technologies and health informatics in modern healthcare. Learners will critically evaluate the role of health information systems and electronic health records (EHRs) in optimizing healthcare delivery. The course delves into the profound impact of artificial intelligence (AI) and data analytics on improving healthcare operations and enhancing patient care. Learners will develop practical strategies for the successful implementation and management of telehealth initiatives. A significant focus will be placed on understanding and navigating the critical legal, ethical, and security considerations associated with health information technology. Furthermore, learners will have the opportunity to design an informatics intervention aimed at driving tangible improvements in healthcare outcomes or efficiency. Finally, the course will analyze emerging trends in robotics and their strategic implications for the future of healthcare.

HRM 2100 Managing People Resources

Managing People Resources is the foundational course for People Operations Specialization. This course provides an in-depth survey of concepts, skills, and practices in human resource management. Learners are introduced to innovative approaches in human capital management at the local, national, and global levels.

HRM 2200 Staffing and Development

Staffing and Development encompasses the activities involved in building and maintaining a workforce that meets the needs of the organization. The course focuses on managing talent during recruitment, selection, retention, and development. Learners develop a plan to identify individual and organizational needs within the appropriate regulatory framework.

HRM 3150 Compensation and Benefits

Compensation & Benefits examines the development and administration of compensation and benefit practices, as well as challenges faced in managing total rewards in the multigenerational, competitive global economy. Learners analyze the strategic components of pay structures and reward systems and its impact on the employees and the organization.

HRM 4250 Strategic People Operations

*Prerequisite - HRM 2100 Managing People Resources

Strategic People Operations prepares learners to apply the strategic management process from the Human Resource (HR) perspective. Learners examine how to manage talent effectively in the dynamic regulatory and competitive environment. The course emphasizes on integrating human resource management concepts related to the formulation and implementation of HR strategies and practices to support the overall global business strategy.

HRM 6150 Building and Scaling an Organization

Every startup founder needs the critical skill of assembling the right team, starting with a co-founder. This course covers management and HR essentials for founders, the crucial needs of new businesses, and the roles to fulfill those needs. It also addresses how hiring and the organizational structure evolve as a business grows, including motivating employees, leadership development, conflict resolution, intercultural relations, and change management.

MHY 6700 Internet of Things

Internet of Things engages learners in examining IoT operating systems architectures, standards, and ecosystems. Learners delve into industrial automation value proposition for IoT, device management, cybersecurity analysis, best-practices in IoT ecosystem design, and monetizing IoT under different commercial models and across the value chain.

MHY 6750 Cybersecurity Leadership

Learners explore how today’s hyperconnected world, comprised of a myriad of machine and human networks, has brought society to the precipice of a fundamental revolution and redefinition of the human experience, as well as the socio-political and military world order. Learners examine how crime, news, and warfare have become increasingly digital in nature.

The course also examines cybersecurity goals, tools, and strategies, and explores how cybersecurity leadership underpins every aspect of cybersecurity strategy.

MHY 6800 Product Management with Agile and Lean

Product Management with Agile and Lean explores the techniques that product managers apply to minimize execution risk for a team. Learners examine two main types of execution risk: technical risk, which refers to the risk that a product fails because the team utilizes poor software management practices, and product risk, which refers to the risk that a product fails because it does not meet customer or market needs. Learners apply the Agile framework to minimize technical execution risk and the Lean framework to minimize product risk.

MHY 6850 Tech-Enabled Product Management

This course equips aspiring and current product managers with the essential strategies and skills to lead product innovation in the era of Artificial Intelligence and large-scale Digital Transformation. Learners will master foundational product management principles and explore their application in complex, technology-driven environments. The curriculum emphasizes developing product strategies aligned with digital transformation objectives, leveraging Agile and Lean methodologies for AI-powered product development, and employing user-centric design thinking for transformative solutions. Key focus areas include the strategic use of AI by product managers for insights and decision-making, leveraging low-code/no-code platforms for rapid prototyping and validation, data-driven decision-making through AI-powered analytics, and leading product teams through significant organizational change. Ethical considerations in data and AI product management are integrated throughout, preparing learners to manage the entire product lifecycle effectively and responsibly.

MKT 2100 Marketing Fundamentals

This foundational course introduces learners to the role of marketing in advancing the success of a product, service, experience, or organization. Learners explore the evolution of marketing to include a review of the key marketing principles relevant in today’s workplace, an overview of the evolution from the traditional to digital marketing platform, and the differentiation between marketing a product or service versus marketing an experience.

MKT 2150 Digital Marketing Fundamentals

Digital Marketing Fundamentals provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The course also examines the advantages and subsequent challenges of this expanding marketing venue.

Learners explore the tools that currently exist and the potential for future applications of the digital platform for marketing purpose. The course will further explore the digital platform as a tool for businesses in general in order to increase its levels of efficiency, effectiveness, and competitive position in the market space. Learners define and develop a digital strategy to help a business achieve its goals.

MKT 2200 Content Marketing and Social Media

*Prerequisite - MKT 2150 Digital Marketing Fundamentals

Content Marketing and Social Media emphasizes the importance of content and how different content types can be used to support brand and business goals. Learners identify not only the content type, but the literal content as well, in conjunction with focusing on the most appropriate demographic(s) for various content. Additionally, learners develop a content strategy and create engaging content for the right audience and channel.

MKT 2250 Professional Selling and Relationship Management

Prerequisite - PSY 1200 Decoding the Digital Consumer

Professional Selling and Relationship Management equips learners with the skills to excel in sales. The course covers key areas such as understanding customer behavior, prospecting, qualifying leads, and creating persuasive presentations. Learners will learn to build rapport, manage objections, and foster long-term relationships. Through practical case studies and assignments, they will apply techniques in sales strategy, active listening, and follow-up. This course prepares learners to confidently navigate the sales cycle and succeed in a competitive market.

MKT 3251 Marketing Strategy and Planning

Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners will perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.

MKT 3252 Marketing Channels, Tactics, and Management

The Marketing Channels, Tactics, and Management course examines the contemporary range of marketing channels, common tactics unique to various channels, and how to plan an integrated approach to reach consumers at critical points. This course provides an overview of marketing channels with more focus on digital channels covered throughout the 360° Marketing Certificate and Specialization. To deliver on the core components of any brand’s success, customers and stakeholders must feel assured that the brand exists, be clear on its offering, and see clear value in relation to themselves. Based on rapid changes in technology along with the way we distribute, consume and share media, understanding channel differentiators and designing an integrated marketing approach are essential for business goal attainment in today’s competitive landscape.

MKT 3253 Digital Advertising and Search Engine Optimization

Digital Advertising and Search Engine Optimization provides an understanding of the different performance marketing channels and how they can help a business grow traffic quickly and sustainably. Learners set up campaigns and develop strategies to optimize for performance.

MKT 4100 Digital Marketing Analytics

*Prerequisite - MKT 2150 Digital Marketing Fundamentals and MKT 3252 Marketing, Channels, Tactics, and Management

The Digital Marketing Analytics course emphasizes the importance of data and analytics in today’s business environment. Learners measure digital marketing performance, develop dashboards using tools such as Google Analytics, and interpret and communicate insights derived from data analysis.

MKT 6080 Marketing Strategy

Marketing Strategy focuses on the advanced marketing and leadership skills required in today’s fast-paced technology-driven global economy. Learners prepare for roles within the field of marketing, and gain a solid understanding of the role of marketing, both in traditional and digital platforms, in defining and maintaining a brand and in meeting business objectives. Learners examine how technology and transformational approaches are critical to developing future-forward marketing strategies. Topics include leadership, strategic partnerships, and negotiating skills that are key contributors to successful business growth and company culture.

MKT 6400 Product Go-to-Market

A Go-to-Market (GTM) strategy is a comprehensive plan to deliver a winning value proposition to customers. Its goal is to achieve a competitive edge in the market to acquire and grow customers to fuel growth. Whether launching a new startup or introducing a new product, a GTM plan serves as a roadmap to success and a critical piece of a pitch deck. This course is designed to address the challenges of product and service innovations, customer experience design, marketing, selling, and management following years of digital transformation and disruption, while helping learners uncover and explore today’s successful GTM strategies.

MKT 6450 Mastering Personal Marketing & Sales Skills

*Prerequisite - ENT6000 Entrepreneurial Mindset Seminar

This seminar course delves into the art of personal marketing, exploring how to present skills and abilities in the most attractive and compelling way. Learners will develop communication skills relevant to selling, including active listening, persuasion, and product knowledge. The course will cover the intricacies of relationship management, and learners will gain insights into objection handling, a critical skill in sales that allows them to address and overcome potential barriers to a deal. It will identify the importance of persistence, self-motivation, and goal setting in the sales industry, providing learners with the tools and strategies to stay motivated and driven, even when faced with rejection or obstacles. Learners will gain a well-rounded understanding and practical skills to market themselves and effectively sell their ideas.

NWL 2100 Nutrition and Wellness

Nutrition and Wellness focuses on highlighting strategies for a healthy lifestyle. Two changes have led to a significant increase in preventable diseases: a global increase in the consumption of heavily processed food, and cultural shifts in many parts of the world where people are moving away from preparing food at home. Learners are equipped with practical skills to be healthier consumers of food, and consider the importance of a wellness lifestyle with an emphasis on self-responsibility, physical fitness, stress management, and environmental sensitivity.

OPL 6500 Conflict Management & Negotiation Seminar

*Prerequisite - ENT6000 Entrepreneurial Mindset Seminar

This seminar course will enhance learners' negotiation skills and build their ability to persuade effectively in both personal and professional contexts. Learners will also explore the art of successfully managing conflict. The course includes class discussions, negotiation assignments, and a practical exercise, allowing learners to identify their negotiation styles and develop the tools and techniques to manage conflict effectively.

OPM 2100 Process and Quality Management

This course equips learners with the knowledge and skills to analyze, improve, and manage business processes, with a focus on achieving operational excellence. Learners will learn to apply Lean Six Sigma methodologies, quality management tools, and data analysis techniques to optimize workflows, reduce costs, and enhance customer satisfaction. The course culminates in Yellow Belt and Green Belt certifications, validating learners' expertise in process improvement and quality management.

OPM 6090 Technology & Operations Management

Technology plays a pivotal role in shaping and optimizing modern business operations. This comprehensive course delves into the intricate relationship between technology and operations management within organizations. It equips learners with the knowledge and skills necessary to assess technology architecture, evaluate human capital implications, analyze integration technology, and develop strategic approaches for embedding technology solutions. Through a blend of theoretical concepts, case studies, and practical applications, learners will gain a deep understanding of how technology drives efficiency, innovation, and competitive advantage across various operating models.

PBS 2250 Problem Solving and Critical Thinking

Problem Solving and Critical Thinking considers how most successful professionals of the 21st century will be able to assess an environment, analyze a situation, design alternative solutions, and assist organizations in creatively overcoming challenges and reaching strategic goals.

This course focuses on the development of reasoning and problem-solving skills by using the scientific method to analyze case studies and controversial topics. Learners consider cultural differences in reasoning, inductive and deductive logic, and how to use positive inquiry and synthesis to solve individual and organizational problems. Emphasis is placed on successful models and proven methods that are transferable within the work environment.

PRD 4250 Agile Leadership

Agile Leadership focuses on the soft skills a manager needs to effectively communicate with different teams and management. The focus is on how a manager plays the role of mediator between different organizations with different priorities.

PRD 6080 Achieving Product-Market Fit

As founders, learners must evaluate customer problems and identify solutions with the right product-market fit. This course will use lean and agile product strategy and design approaches and processes to validate ideas and implement vision. In this course, learners will learn how to refine ideas, define target customers to ensure product-market fit, and set themselves up for long-term success as founders.

PRD 6100 Executing a Vision: Product Design & Development for Entrepreneurs

Learn how to bridge the gap between abstract ideas and tangible products. This course is designed to equip learners with the necessary skills to validate ideas, conduct effective user research, and apply design thinking principles. The course delves into the creation of personas, story mapping, and prototyping, all crucial elements in the design thinking process. It also offers an in-depth look into engineering strategies, focusing on decision-making processes such as build vs. buy and leadership. Agile development and SCRUM practices are explored, providing learners with a solid foundation in modern, efficient product development methodologies. The course also covers the business aspects of new product development, ensuring learners are well-versed in the complete product lifecycle.

PRO 3200 Project Management

Project Management highlights a key tool for any organization, which is the ability to manage multiple projects simultaneously to positive results. This course examines from an organizational perspective the tasks associated with project management. The focus is on the four components of the project life cycle in an international business setting: organizing, planning, monitoring, and controlling. Learners identify and apply relevant project management tools and methods designed to execute projects in an effective manner that maximizes efficiency and minimizes cost.

PSY 1200 Decoding the Digital Consumer

This course explores the psychological principles underlying consumer behavior in the digital age. Learners will gain insights into how consumers perceive, process, and respond to marketing messages and sales interactions in online and offline environments. Through real-world case studies and interactive exercises, learners will learn to apply these principles to develop effective sales strategies, build rapport with customers, and influence purchasing decisions.

QRS 2150 Introduction to Spreadsheets and Modeling

Introduction to Spreadsheets and Modeling is designed to equip learners with foundational skills in spreadsheet usage and basic modeling techniques. In today’s data-driven world, the ability to efficiently organize, analyze, and visualize information is essential for success across various fields, including business, finance, engineering, and the sciences.

SCI 1150 Science of Happiness

Science of Happiness offers evidence-based approaches to living a more meaningful, successful, and happy life by applying practical strategies to improve every domain of life, including home, work, and community.

Despite the enormous hardships that many people face around the world, this course explores how to manage cognitive biases and the impact a positive mindset can have on personal, biological, relational, cultural and global aspects of life.

SCI 2150 Environmental Science

This course examines the scientific foundations of the physical environment, including climate change, resource management, and pollution, with an emphasis on data-driven sustainability and business strategy. Learners analyze the use of technology, predictive modeling, and data analytics to assess environmental risks, inform policy decisions, and drive corporate responsibility (ESG). The course connects core scientific principles to the organizational challenge of achieving environmental resilience in the digital age.

SCM 2100 Introduction to Supply Chain Management

Introduction to Supply Chain Management is the first course in the Supply-Chain specialization. Learners examine how, as the world becomes more automated along with an increased use of sophisticated technologies, the traditional supply chain is set to evolve. The digital transformation of the supply chain will have an impact on supply agility as well as on the dimensions of costs, capital and service offerings. The ability to be adaptable, flexible, and integrated with technology are defining concepts for future supply chains. As supply moves forward, digital transformation will impact key supply function including: the physical flow of goods, warehouse automation, and smart logistics planning. Organizations such as Amazon, Wal-Mart, and Alibaba have complex supply chains that incorporate advanced technologies such as AI and robotics. Each of these organizations has revolutionized and re-shaped the approach to both logistics and supply chain management. A supply chain risk management strategy must now include considerations for non-traditional risks such as cyber attacks, biological attacks, and political attacks. In this course learners are provided with an overview of the field of supply chain management including the logistics management functions and the interrelationships among the different organizational functions. Learners examine effective supply chain strategies and logistics functions from a global perspective.

STA 1300 Statistics

Statistics emphasizes the analysis of data collection and statistics through the use of current technology. This course introduces learners to statistical terms, distributions, displaying and interpreting of data collected (probability, validity and reliability), effect size, measures of central tendency (mean, median and mode) and determining statistical significance. Learners analyze hypothesis testing and apply statistical techniques.

SUS 6160 Food & Agribusiness

Food and Agribusiness explores how the next wave of innovation in the industry represents the biggest transformation since the industrial revolution. Through case analyses and practical agribusiness scenarios, learners examine global challenges faced within the food and agriculture industries and develop a sound understanding of what it takes to manage an agricultural business.

Learners investigate how insurance and financing, supply chain management, global food trade, and innovative technologies such as machine learning, sensing, and customer behavioral understanding can improve the efficiencies and cost-effectiveness of food and agribusiness industries (FAEs), and broaden their knowledge and understanding of the global challenges being faced within the food and agriculture industries.

SUS 6170 Renewable Energy

The Renewable Energy course provides learners with a foundational understanding of the applications of renewable energy practices. This course focuses on key business skills and competencies needed to determine successful economic, technical, and societal applications of renewable energy practices. Learners examine basic energy principles, terminologies, policies, and applications for domestic and international markets.

Learners apply industry wide and/or industry sector renewable energy practices, and execute relevant management practices, principles, and perspectives related to sustainability and corporate social responsibility. These practices include corporate and executive management, operations management, entrepreneurship, venture capital and finance activities, infrastructure investment, management consulting, and other business related, technical specializations.

SUS 6180 Managing Healthcare

Managing Healthcare is designed to help learners develop competencies for identifying and evaluating emerging markets within the healthcare industry. In this introduction to healthcare organizations, learners will examine the wide-ranging complexities encountered by management and critique current thinking in management and leadership.

Through case analyses and practical healthcare scenarios, learners will analyze the global challenges faced within the healthcare industry and develop a sound understanding of what it takes to manage a global healthcare business. Learners will also gain a solid foundation in understanding and aligning the national health agenda with personal and organizational commitments to population-based wellness.