Bachelor of Applied Science in Management and AI in Business (BASMAIB)

Program Description

The Bachelor of Applied Science in Management and AI in Business (BASMAIB) prepares early-career professionals to move into management roles while learning how to use artificial intelligence and modern digital tools to operate more productively across business functions. The program emphasizes practical skill development in areas such as operations, project management, finance, marketing, and people management, while integrating the use of artificial intelligence to improve decision-making, streamline processes, and enhance organizational performance.

Through applied, real-world scenarios and business projects, learners develop capabilities in problem-solving, operational leadership, and team coordination. The program equips graduates to transition from operational roles into supervisory and management positions across a range of industries, combining practical business expertise with the effective use of AI and digital technologies.

Program Outcomes

1. Demonstrate practical knowledge of core business management concepts including operations, finance, marketing, project management, and organizational performance.

2. Apply management, problem-solving, and decision-making techniques to improve team performance, operational efficiency, and business outcomes in organizational settings.

3. Use artificial intelligence and modern digital technologies across business functions to automate routine work, analyze data, improve productivity, and support business decision-making.

4. Analyze business processes, workflows, and operational data to identify opportunities for improvement and implement technology-enabled solutions.

5. Manage projects, initiatives, and cross-functional work using structured project management, process improvement, and agile collaboration practices.

6. Communicate business insights, recommendations, and solutions effectively through professional written, visual, and verbal communication with diverse stakeholders.

AIB 4250 AI in Business Capstone Course Outcomes

1. Synthesize strategic analysis and organizational factors to define a complex business problem and justify the need for technology-driven change.

2. Design a comprehensive high-level technical solution blueprint, including data architecture and platform components, to address the defined problem.

3. Analyze project data and model outputs to derive actionable insights and validate solution impact and ROI.

4. Evaluate ethical, legal, and security risks and formulate governance strategies to manage organizational and employee impact.

5. Apply strategic implementation planning, resource allocation, and change management principles to execute a project roadmap.

6. Communicate a complete strategic plan, technical justification, and financial rationale through executive-level deliverables.

Program Structure

* Denotes courses that have prerequisite(s). Refer to the course descriptions for further details.

Dual Credit - Learners who are in good academic standing with a minimum CGPA of 3.2 may select up to four of the following graduate-level elective courses.

• MSAI Dual Credit Courses

  • AIA 6700 AI Strategy for Business Transformation

  • BAN 6440 Applied Machine Learning for Business Analytics

  • ECM 6700 Leading AI-Driven Transformation

  • MHY 6850 Tech-Enabled Product Management

  • OPM 6090 Technology & Operations Management

• MBA Dual Credit Courses

  • ACC 6050 Accounting and Financial Reporting

  • AIA 6550 Data Sciences for Decision Making

  • AIA 6650 Robotics and Automation

  • AIA 6600 Artificial Intelligence

  • BUS 6130 Corporate Sustainability

  • GBL 6850 Art of Communication

  • MKT 6080 Marketing Strategy