Undergraduate Certificates

Brand, Strategy & Digital Marketing

Organizations that differentiate themselves in a competitive landscape and prize their customers’ needs generate marketing-led growth. Brand, Strategy & Digital Marketing provides a comprehensive overview of the business of marketing in a digital-first world. The curriculum covers Branding and Creative Direction, Marketing Strategy and Planning, Marketing Channels, Tactics and Management, Digital Advertising and Search Engine Optimization, and Digital Marketing Analytics. Brand, Strategy & Digital Marketing certificate offers practical insight into enriching the customer experience with effective digital marketing communication strategies.

Certificate Outcome

Apply digital approaches for defining brand, products and services in order to enhance the overall success and reputation of a business

Certificate Courses

(Learners will choose four out of five courses)

1. MKT 3250 Branding and Creative Direction (3 credits)

2. MKT 3251 Marketing Strategy and Planning (3 credits)

3. MKT 3252 Marketing Channels, Tactics and Management (3 credits)

4. MKT 3253 Digital Advertising and Search Engine Optimization (3 credits)

5. MKT 4100 Digital Marketing Analytics (3 credits)

Artificial Intelligence Fundamentals & Automation

Automation will trigger substantial business and economic gains worldwide, but realizing its full potential requires people and technology to work in harmony. Artificial Intelligence is a primer for the field of artificial intelligence. The curriculum covers an Introduction to AI, Machine Learning and Predictive Analytics, Foundations of Robotics and IoT, and Fundamentals of Cybersecurity. Artificial Intelligence Fundamentals & Automation certificate offers a grounding in a fast-moving domain shaped by emerging shifts in technology.

Certificate Outcome

Apply AI and data analysis techniques to inform solutions.

Certificate Courses

1. AIA 2100 Introduction to AI (3 credits)

2. BAN 3200 Machine Learning and Predictive Analytics (3 credits)

3. AIA 3200 Foundations of Robotics and IoT (3 credits)

4. AIA 3250 Fundamentals of Cybersecurity (3 credits)

Entrepreneurship

In the tech startup world, technology can rule supreme. True innovation demands a different model. Entrepreneurship is an introduction to the keystone skills that are required to launch a tech-focused venture. The curriculum covers courses in Introduction to Entrepreneurship, Product and Marketing Skills for Founders, Technical Skills for Non-Technical Founders, and Founders, Financing, and Legal. This Intermediate Certificate offers a fundamental foundation for entrepreneurial pursuits.

Certificate Outcome

Examine entrepreneurship and the entrepreneurial process in order to transform an idea into a viable business opportunity.

Certificate Courses

1. ENT 2100 Introduction to Entrepreneurship (3 credits)

2. ENT 2150 Product and Marketing Skills for Founders (3 credits)

3. ENT 3200 Technical Skills for Non-Technical Founders (3 credits)

4. ENT 4250 Founders, Financing, and Legal (3 credits)

Business Analytics

Embracing analytics requires more than a data-driven culture. Business Analytics offers a foundational grounding in the application of data and analysis in today’s global business markets. The curriculum explores Statistics, Data Analytics, Machine Learning and Predictive Analytics, and Data Analysis and Visualization. Business Analytics certificate provides insight into the opportunities from advances in data collection, machine learning and computational power.

Certificate Outcome

Apply various data modeling and visualization techniques in order to inform business decision-making.

Certificate Courses

(Learners will choose four out of five courses)

1. STA 1300 Statistics (required General Education course - 3 credits)

2. BAN 2100 Data Analytics (3 credits)

3. BAN 3200 Machine Learning and Predictive Analytics (3 credits)

4. BAN 4150 Data Analysis and Visualization (3 credits)

5. BAN Elective (learners choose a related elective - 3 credits)